Too Good To Go

What if you could buy food for less, reduce food waste and get help with setting a budget?

Independent Project

2024

UX Case Study

Methods & Visualisations:
Competition/Landscape Analysis, Prototype Testing, Usability Testing

Tool(s): Figma

12.8%

of people experiencing food insecurity
in the US in 2022

13.5%

of people experiencing food insecurity
in the US in 2023

5.47%

increase in food insecurity in the US
(from 2022 to 2023)

Problem

Too Good To Go helps reduce food waste by partnering up with food establishments to sell leftover food/food with a closer sell-by date at a discounted price, everyday.

But despite different categories, the app made it impossible to sort and filter them on the basis of ratings, and price.

The Feature

A new feature, Daily Reminder, was introduced to nudge users to buy food on certain days of the week — the intention was to help users save for food on those particular days.

How Might We

help Too Good To Go's users buy food for less and aid their budgeting needs?

The Competition

I looked at competitors like Misfits Market Imperfect Foods that rescue and resell food and produce that doesn’t meet the aesthetic standards of supermarkets, directly to the consumer.

Hits:

Designated delivery day
Price estimates on a monthly/yearly basis are provided
Produce preference

Misses:

No Daily Reminder to save
No actual budget-setting function

Opportunity

I saw an opportunity to optimise the Daily Reminder feature by adding:

A budget setting tool; and
A sort and filter function that would help users maximise efforts to save on food as per their preferences in food and establishments.

The Prototype

Based on the analysis, I created a prototype:

Next Steps

This prototype would have to have more functionality to operate as a budgeting and food-saving app simultaneously.