Methods & Visualisations:
Empathy Map, Archetypes/Personas, User Interviews, Cultural Probes, Competition/Landscape Analysis, Concept Testing, Paper Prototyping, Prototype Testing, Usability Testing
Tool(s): Figma
Guided by: Anke Stohlmann & Amit Kalra
No. of Interviews
Cultural Probes
Testing Participants
I started looking at Indian textiles in mainstream media and felt like there wasn't enough of a conversation about their appropriation, how they can enable harmful stereotypes, and their complicated history.
While exploring this, I wanted to understand the relationship between Indians and Indian textiles outside of India and how media shapes perceptions for this audience. Through a series of user interviews and cultural probes deployed, I was able craft an empathy map and develop archetypes (these can be interchangeably used with personas).
During the research process, generative AI was used to generate transcripts of the interviews and interactions I had with the user participants.
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I chose to design for the "Angry" archetype and drew one big insight to shape my research along —
I started looking at repositories of Indian textiles and databases to see how artefacts and information were presented. A lot of these databases had limited interaction and required prior knowledge to operate and locate information.
I started looking at repositories of Indian textiles and databases to see how artefacts and information were presented. A lot of these databases had limited interaction and required prior knowledge to operate and locate information.
Based on the lo-fi screens, the usability testing threw up some interesting insights:
Based on the feedback, I revised the prototype:
The second round of testing threw up interesting feedback and important takeaways.
